Summary List Placement
Nike has settled with the maker of Lil Nas X’s controversial “Satan Shoe” for an undisclosed amount.
Nike filed a trademark infringement suit on March 29 after art startup MSCHF collaborated with Lil Nas X on a shoe that knocks off the Nike Air Max 97 and claimed to insert a drop of human blood to the midsole.
The terms of the settlement include a voluntary recall that allow MSCHF to buy back the Satan Shoes for their original retail price. MSCHF said on April 1 it had shipped at least 200 pairs of the shoe before a judge granted Nike’s temporary restraining order to stop processing the orders.
“If any purchasers were confused, or if they otherwise want to return their shoes, they may do so for a full refund,” Nike said in a statement to Insider. “The parties are pleased to put this dispute behind them.”
Nike added customers who do not want to return the shoe or encounter a “product issue, defect, or health concern,” should contact MSCHF. The shoe giant reiterated Nike had no role in selling the Satan Shoe.
MSCHF has made a reputation selling unorthodox, “meme-worthy” products, including a $10 toaster bath bomb and an app for making stock investments based on astrological signs.
“If we can make people a fan of the brand and not the product, we can do whatever the f–k we want,” Daniel Greenberg, the head of commerce at MSCHF, told Insider’s Paige Leskin last year. “We build what we want. We don’t care.”
MSCHF was not immediately available for comment.
Originally published at https://www.businessinsider.com/nike-satan-shoe-mschf-settle-lil-nas-x-2021-4 on .