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Adidas revealed its newest shoes that can be customized with Lego blocks on Wednesday.
The Ultraboost DNA shoes, which went on sale Thursday, look like regular Adidas running shoes, but with a Lego twist: they feature plastic strips on the side that can be used to hold Lego plates.
The new customizable Ultraboost DNA x LEGO Plates running shoes. LEGO Plates included.#adidasxLEGO pic.twitter.com/HvhYOZex6n
The $200 shoes have three strips on each side and each strip can fit three two-by-two Lego plates.
The running shoes come with a selection of Legos for the shoe, but can also be swapped out for other bricks. They also have a tongue with a Lego design on it, as well as grooves on the toe of the shoe and on the inside of the shoe that emulate the ridges on Lego pieces.
Adidas has been working with Lego on products for quite some time. In October, the two companies announced a multi-year brand partnership.
The new shoe design is Adidas’ latest effort to compete with other brands like Nike. In February, Nike released its first hands-free sneaker for $120.
Originally published at https://www.businessinsider.com/adidas-new-lego-ultraboost-dna-running-shoes-photos-price-2021-4 on .