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A quick guide to WordPress, the free-to-use website builder that powers some of the web's most popular sites

February 19, 2021
Reading Time:4min read

wordpress

Summary List Placement

WordPress is a popular open-source content management system (CMS) that’s free to use. It lets you build your own website without needing to learn programming languages like JavaScript, Python, or C++. 

What to know about WordPress

WordPress logo

WordPress can be used to create a wide range of websites, including personal blogs, online portfolios, business pages, and e-commerce websites thanks to a wealth of features.

As an open-source software licensed under the GNU General Public License (GPL), WordPress isn’t owned by one company or entity. Rather, hundreds of developers and users work together to constantly improve the software.

WordPress was created as a blogging platform in 2003 by Matt Mullenweg and Mike Little. As a college student, Mullenweg used the b2 (also known as cafelog) blogging system, but the original creator stopped updating it. As a result, Mullenweg created his own version of the system with help from Little. While Mullenweg is the face of WordPress, the software continues to develop thanks to its community of contributors.

Who can use WordPress

While WordPress started out as a blogging tool, these days it can be used to make all sorts of websites for all sorts of purposes, thanks to a plethora of plug-ins and themes. In other words, you can pretty much create any type of website you want with WordPress.

WordPress can be used to create business websites, blogs, online resumes, portfolios, e-commerce stores, membership sites, and more.

Quick note: When searching for WordPress online, you’ll likely find two websites, WordPress.org and WordPress.com. The former is where you’ll find the free software that you can install on your web host. The latter is a paid service that can help you build a website.

WordPress.org allows you to own your website, and offers the most flexibility. All you need to start building your website are a domain name and web host. WordPress.com will host your website and handle everything for you, but at a monetary cost and loss of some flexibility.

Some notable examples of WordPress sites include The New Yorker, Microsoft News Center, and The Walt Disney Company.

Screen_Shot_2021 02 19_at_5_49_52_PM

The software includes lots of features to help you build a unique site.

WordPress’ most popular features

  • Themes: Themes give your website its general look and include color schemes, font styles, and a general layout. Themes are often customizable and provide a great starting point for creating your website without having to build it from scratch.

  • Plug-ins: Plug-ins are software you upload to your website to add features and functionality like e-commerce, contact forms, and an Instagram feed.

  • SEO: Search engine optimization (SEO) is what makes your website’s content discoverable through search engines like Google. Better SEO means your content appears closer to the top of a search list, and WordPress offers a base code for SEO. 

  • Mobile-friendly: Most WordPress themes come optimized for mobile devices, translating your website design to something that also works and looks good on phones.

  • WordPress block editor: This feature, also known as the Gutenberg WordPress editor, allows you to “drag and drop” your content for easy editing on WordPress pages and posts. 

What you need to start using WordPress

For self-hosted WordPress sites (through WordPress.org), you need two key things to get started: web hosting and a domain name. 

For web hosting, there are three common approaches: shared WordPress hosting, do-it-yourself VPS WordPress Hosting, and managed WordPress hosting.

A domain name is your website address. Choosing a unique domain name can be tricky, as there are almost 2 billion websites currently in circulation, but there are some general tips that can help you find and purchase the perfect available one.

Related coverage from Tech Reference:

  • What is coding? A brief guide to the facet of computer programming

  • What is Carrd? Everything you need to know about the simple website-building platform

  • What is alt text in WordPress? How to add image descriptions on your web page to improve accessibility and website ranking

  • What is Google Sites? How to use the free website-building tool

  • What is Canva? A guide to the graphic design platform’s features and capabilities

SEE ALSO: The 5 best platforms for creating a professional website, whether you’re a beginner or an HTML pro

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Originally published at https://www.businessinsider.com/what-is-wordpress on February 19, 2021 9:51 pm.

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